Privacy Policy

We believe one of our main duties is to make everything possible to protect the personal data of our customers. In this respect “45 Street” Ltd. puts all necessary efforts and take all necessary actions to process its customer’s data in absolute compliance with the EU General Data Protection Regulation (GDPR) and in accordance to the Bulgarian and the International Laws.

When you enter our website,, we consider this as your declaration of being the age of 18 years old or the respective age of maturity in your state or province of residence. We consider as your responsibility to protect your minor dependents to use this site on your behalf.

Every time you visit our website and make a purchase from our e-store, we collect the personal data you provide to us in order to finish the trading process of selling-buying goods between us and you as Seller and Buyer using a third party service in terms of delivery. This includes your name, address, email address and telephone number.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we consider that you consent to us collecting and using it for that specific reason only.

“45 Street” Ltd. does not want to and does not collect any sensible personal data, included in special personal data categories in GDPR.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

We may send you emails about our store, new products and other updates, in all cases with your prior permission to do so. In any case when we use your information for such activities we will always take all necessary measures to ensure that your fundamental rights and freedoms are not affected.

However, at any time, you may terminate the processing of your personal information by:

– Erasing your profile at our website, if you are a registered member;

– Sending us an email at

As a rule, we store your personal information while you have an account with our website and e-store. You may always ask us to delete certain information or to close your account and we will respond to this request by retaining certain information even after the account is closed when the applicable law or legitimate interests impose it.

Our website and e-store are hosted on servers provided by They are a strongly reliable partner and their services are completely compliant with GDPR. Your data is stored through Superhosting’s data storage and databases on a secure server behind a firewall.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. When and if you provide us with any personal data the information is encrypted using secure Socket Layer Technology (SSL).

Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. More detailed information about the technology we use you can find in’s Terms and conditions here.

All payments on our e-store are processed by MyPos World Ltd., London, UK. MyPos stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) and Fraud protected. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. MyPos payment gateway adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more information, you may also want to read MyPos’s Terms of Service and Privacy Policy here.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by them. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you choose to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our website and e-store, they may direct you away from our site and store. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.